CSA has released their new Certified Helmet Campaign which is now live.
This is their inaugural campaign focused on driving awareness for helmet safety, particularly the importance of choosing a CSA-certified helmet which has become crucial considering the circulation of counterfeit CSA-certified helmets. The campaign has a few touchpoints:
Dedicated Webpage:
The campaign’s dedicated webpage,
www.csagroup.org/helmetsafety provides helpful information and resources, including tips for choosing a helmet, an easy-to-understand infographic and FAQs. The page also includes information about CSA Group’s certification process.